ocr: SANFORD L. CLUETTOF CLUETT 310 a MI PEABODY & co. INVENTS A SYSTEM OF CONTROLLED GARMENT SHRINKAGE, KNOWN AS SANFORDIZATION. THE INTRODUCTION OF THE 3131 ZIPPER IN LEE'S BIB OVERALL. 2991 BASED ON THE POPULARITY OF JEANS WORN BY WOMEN, LEVI's LEE EXPANDS ITS OVERALL LINE LAUNCHES LADY LEVI'S" THE TO INCLUDE LEE COWBOY PANTS. FIRST WESTERN JEANS DESIGNED FOR WOMEN WIF2A1V2419734X17Z2MW72WAW1X2M - - LEE INTRODUCES JELT DENIM, AN 11.5 OZ DENIM THAT HAS THE DURABILITY OF 130Z DENIM. PROMOTED THE DENIM IN A SERIES OF "RIPLEY'S BELIEVE IT OR NOT" ADS. BELT LOOPS BECOME A STANDARD FEATURE ON JEANS, R ...